fitstyl magazine appeals to all lovers of an active lifestyle. Its pages present ways to improve physical and mental conditions through an active approach to life and through healthy diet. It brings up-to-date information from areas of health care, sports, cosmetics, sports fashion, healthy nutrition, etc. In addition, it offers specially tailored fitness programmes and exercise photo series; besides traditional sports activities, it presents new exercising opportunities as well.

FACTS
The magazine’s content has at least 140 pages and costs 69 CZK; it is distributed through the distribution networks of Mediaprint&Kapa, in HDS Retail and GECO Tabák. Returns are distributed to selected fitness centres, to sports events, specialised trade fairs and specialist’s lectures.
The magazine’s circulation is 42,000 copies and according to the MediaProjekt research from the first half of 2008, its readership amounts to 134,000.

READERSHIP
fitstyl magazine appeals to those who are actively and thoroughly involved in a healthy lifestyle; however, the readership majority of readers are women between 20 and 35, with higher education, above-average salary and socio-economic position. They live in bigger towns and like to spend their time participating in sports activities and caring about their appearance.
 

Sample copy